The question is a continuing one: How often should one tweet in the course of a day? How much is too much? On the face of it, it’s a difficult question to answer. It depends. But it’s actually an easy answer. Tweet when you have something to say, something of value to add to the conversation swirling around you. Add value. Be authentic.
It depends is not a helpful answer to students or to people unfamiliar with Twitter or social media. So you get ultimatums like this one reported by the Independent that says Daily Telegraph writers and editors will have to have a certain number of tweets per day with editors averaging about four per hour.
It can be hard to move news staffs and people unused to social media or avidly opposed to social media to a place where they feel comfortable posting tweets. I would hope the Daily Telegraph adds training and coaching to help reporters and editors see the value in tweeting, the value of mindcasting vs. lifecasting, and how Twitter can be such a valuable resource.
It’s a good reminder to me to coach my students more in using Twitter. Though they are under 25, many are recalcitrant about using Twitter or other social media. Coaching and training to help them find ways to use social media to add value to the conversation instead of just more noise to sort through can help. But an ultimatum of tweeting so many times a day or a week just adds to the noise.
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